The Dashboard is designed to answer four different questions:

1. Home: What needs my attention right now?

2. Leasing Trends: How has leasing performance looked over time?

3. Active Portfolio: How is each live unit performing right now?

4. Marketing & Sources: Where are my inquiries coming from, and how well do they convert?

5. AI Leasing Agent: How are prospects engaging with my AI Leasing Agent?

   1. If the AI Leasing Agent is not enabled, you'll have access to a Messaging dashboard that answers the question, "How are prospects engaging with my team?"

This article explains the purpose of each page and how the main numbers are calculated in plain language.

Use Home as your quick daily check-in. It is meant to help you spot problems fast, not to give a full historical report.

The top summary is based on your active units.

• Healthy listings = active listings that are not flagged by any of the Home health checks

• Flagged listings = active listings that match one or more of the checks below

One listing can appear in more than one check, but it only counts once when Showdigs decides whether that listing is healthy or flagged.

Listings gone quiet

This check flags a listing when:

• the listing has been on the market for at least 7 days

• it has had 0 new inquiries in the last 7 days

Listings taking longer than usual

This check compares a live listing's days on market to your recent leased average.

• Days on market = days since the current lease period started

• The benchmark = average days on market for units rented in the last 90 days

• A listing is flagged if its current days on market is above that recent average

This check only turns on when there is enough recent leased history to make the comparison useful.

Prospect locked out

This check flags a listing when the latest tour for that unit ended in a technical or access-related issue. Make sure you verify the access instructions for future tours.

Has not had a tour

This check flags a listing when:

• the listing has been available for showings for at least 7 days

• it has had 0 counted tours in the last 7 days

For this check, counted tours include completed tours and certain attempted tours such as no-shows or technical issues. Brand new listings are excluded.

Not live on Zillow yet

This check appears only for businesses using syndication.

It flags a listing when:

• the listing has been active for more than 24 hours

• Zillow still does not show it as live

Tour budget will run over today

This check appears only when tour budgets apply to the business.

It flags a unit when today's scheduled Showdigs agent tours would exceed the remaining tour budget for that unit.

This section highlights positive signals, such as:

• leases signed in the last 30 days

• no units over today's tour budget

• no syndication delays

When you want to know:

• what needs action today

• which listings are slowing down

• whether your portfolio looks healthy overall

Use Leasing Trends to understand how your leasing performance has changed over time.

This page is historical. It is based on units that were actually rented, not just units that are active today.

• Summary cards: last 90 days

• Trend charts: rolling 30-day averages across that 90-day period

• Comparison line: same period last year, when available

Days on Market

This is the average number of days it took rented units to lease in the last 90 days.

• For each rented unit: days on market = days between lease period start and lease period end

• Then Showdigs averages those results across all rented units in the period

Inquiries to Rent

This is the average number of inquiries it took to rent a unit in the last 90 days.

• For each rented unit: count inquiries that came in during that unit's lease period

• Then divide total inquiries by total leased units

Tours to Rent

This is the average number of completed tours it took to rent a unit in the last 90 days.

• For each rented unit: count completed tours during that unit's lease period

• Then divide total completed tours by total leased units

The change shown next to each card compares the current 90-day period to the same 90-day period last year.

Each chart shows a rolling 30-day average:

• each point looks back over the prior 30 days

• the page then plots those averages over time

• if last year's data exists, you will also see a comparison line

Use this page when you want to know:

• whether units are leasing faster or slower than before

• whether it is taking more or fewer inquiries to get a lease

• whether tour volume is improving or declining

Use Marketing & Sources to understand both:

• where your inquiries come from

• how well each source turns into scheduled and completed tours

• KPI cards: last 90 days

• Source table: last 90 days

• Source Trends chart: last 180 days

• Timing charts: last 90 days

Inquiries

The total number of inquiries in the last 90 days.

The delta compares that total to the prior 90-day period.

Schedule Rate

The percent of inquiries that produced at least one scheduled tour.

Formula: inquiries with a scheduled tour / total inquiries

Tour Rate

The percent of inquiries that produced at least one completed tour.

Formula: inquiries with a completed tour / total inquiries

This table groups inquiries by source, such as Zillow, Apartments.com, or another source label.

For each source, Showdigs shows:

• Inquired: total inquiries from that source

• Scheduled: inquiries from that source that resulted in a scheduled tour

• Schedule Rate: scheduled divided by inquired

• Toured: inquiries from that source that resulted in a completed tour

• Tour Rate: toured divided by inquired

This chart shows weekly inquiry totals by source over the last 180 days.

• The top sources are shown individually

• Smaller sources are grouped into Other

This is useful for spotting which sources are growing, shrinking, or staying steady.

Inquiries by Day

This shows which day of the week inquiries most often come in.

Inquiries by Hour

This shows what time of day inquiries most often come in.

These charts use the property's local time zone, which makes them more useful for scheduling and follow-up planning.

This table groups inquiries by campaign. Campaigns are tracked when a prospect visits a listing using a campaign tracking link.

For each campaign, Showdigs shows:

• Inquired: total inquiries from that campaign in the last 90 days

• Scheduled: inquiries from that campaign that resulted in a scheduled tour

• Schedule Rate: scheduled divided by inquired

• Toured: inquiries from that campaign that resulted in a completed tour

• Tour Rate: toured divided by inquired

Use this page when you want to know:

• which sources bring the most leads

• which sources bring the best-converting leads

• when prospects are most likely to inquire

Use Active Portfolio to compare your current live units side by side. This page is about what is happening right now in your active portfolio, not about leased history.

Units

The number of units that are currently active.

Days on Market

The average days on market across all active units.

• For each unit: days on market = days since the current lease period started

• Then Showdigs averages those values across all active units

Rating

The average survey rating across active units that have tour feedback.

• For self-showings, we get a 1-5 rating from prospects that complete their survey.

• For agent showings, we survey the agent not the prospect, so we translate the "Is the prospect likely to apply" into a rating: Likely to apply = 5, Maybe = 3, No = 1.

• Units without ratings are not included in the rating average.

Each row represents one active unit.

• DOM: The unit's current days on market.

• Inquiries: The number of inquiries received during that unit's current lease period.

• Inquiry Trend: The unit's daily inquiry counts over the last 7 days. This is meant to show whether inquiry activity is rising, flat, or slowing down.

• Schedule Rate: The percent of inquiries that led to a scheduled tour. Formula: scheduled tour inquiries / total inquiries

• Completion Rate: The percent of inquiries that led to a successfully completed tour. Formula: completed tour inquiries / total inquiries

• Rating: The average survey rating for completed tours tied to that unit.

Current Funnel

This shows how that unit's inquiries are currently breaking down.

Possible groups include:

• Interested: inquired, but no current scheduled tour or completed tour

• Disqualified

• Uninterested

• Currently scheduled

• Completed

• Access issue

• No show

• Cancelled

The percentages are based on that unit's inquiry count for the current lease period.

Cumulative Inquiries & Completed Tours Over Time

This chart shows running totals over time for:

• total inquiries

• completed tours

It helps you see whether interest is growing faster than tours are being completed.

Survey Insights

This section shows the rating breakdown from completed-tour surveys, including the share of 1-star through 5-star ratings.

Average Rating Over Time

This chart shows how the unit's average tour rating changed over time.

Campaign Performance

This table shows campaign results for the unit’s current leasing cycle, if applicable. For each campaign, Showdigs shows:

• Inquired: inquiries from that campaign during the unit’s current lease period

• Scheduled: inquiries from that campaign that resulted in a scheduled tour

• Schedule Rate: scheduled divided by inquired

• Toured: inquiries from that campaign that resulted in a completed tour

• Tour Rate: toured divided by inquired

Tour agents

This section shows how completed and attempted tours for the unit are distributed by tour assignee, such as Showdigs, self-showing, or another assigned agent.

Top Sources

This section shows the inquiry sources that produced the most inquiries for the unit during the current leasing cycle.

For the expanded unit details, prospects who inquired about a property without choosing a specific unit are not included in the charts.

Use this page when you want to know:

• which active units need help

• which units are converting well

• which units are getting traffic but not getting tours

If the AI Leasing Agent is not enabled, this dashboard still helps you understand prospect messaging activity. Instead of showing AI-handled conversations, Showdigs shows messaging activity and property manager response time.

For businesses without AI enabled, the summary cards include:

• Prospects Assisted: prospects who reached out for help during the current period

• Prospects Converted: prospects who scheduled a tour after receiving help

• Response Time: the average time between a prospect message and a property manager reply

The charts still show recent communication patterns, including SMS received, SMS sent, calls received, call duration, and when prospects most often ask questions.

Use AI Leasing Agent to understand how prospects are engaging with your AI assistant.

This page is based on recent prospect communication with the AI Leasing Agent, including SMS activity, calls, and questions from prospects.

Default time frame

• Summary cards: last 30 days

• Daily activity chart: last 30 days

• Call duration chart: last 30 days

• Question timing charts: last 30 days

How the summary cards are calculated

Prospects Assisted

The number of prospects who reached out for help and were assisted by the AI Leasing Agent during the current period.

The delta compares that total to the prior period.

Prospects Converted

The number of prospects who scheduled a tour after receiving help from the AI Leasing Agent.

The delta compares that total to the prior period.

AI Resolved Conversations

The percent of conversations handled entirely by the AI Leasing Agent without a property manager handoff.

How the charts are calculated

Daily activity trend

This chart shows daily communication activity, including:

• SMS Received

• SMS Sent

• Calls Received

Call Duration

This chart shows the total number of minutes spent on calls each day.

Questions by day of week

This chart shows when prospects most often ask questions, grouped by day of week.

Questions by time of day

This chart shows when prospects most often ask questions, grouped by time of day.

These timing charts help show when prospects are most likely to need help from the AI Leasing Agent.