Marketing campaign tracking helps you see which campaigns are turning into Showdigs inquiries, scheduled tours, and completed tours. Whether a Google Search effort, email marketing, or something else, you can track the efficacy of the campaign in Showdigs.

Add a campaign value to individual property links or the listing widget when you start a campaign. When a renter submits an inquiry through that link, Showdigs saves the campaign with the inquiry and includes it in your campaign performance reporting.

Use campaign tracking if you send renters to Showdigs listings from a specific marketing effort, such as:

• Google Ads or paid search campaigns

• Facebook, Instagram, or other social campaigns

• Email campaigns

• Campaign-specific landing pages on your website

• A/B tests where each page or link should be measured separately

You do not need campaign tracking for your normal listing widget if you only want to know that an inquiry came from your property website. Showdigs already tracks that as the inquiry source.

Pick a short value that identifies the campaign, such as:

• google_ads_july

• email_renewal_offer

• facebook_summer_2026

Use letters, numbers, and underscores. Showdigs formats the value in reports, so email_renewal_offer appears as "Email Renewal Offer".

Add r=YOUR_CAMPAIGN_VALUE to the URL or widget script used by that campaign.

If you use the standard listing widget, add r to the script URL:

<div id="showdigs-listings"></div>
<script src="https://widget.showdigs.com/widget.js?id=BUSINESS_ID&r=email_renewal_offer"></script>

If you use an iframe, add r to the iframe URL:

<iframe src="https://listings.showdigs.com/BUSINESS_ID?r=email_renewal_offer"></iframe>

If you send renters to a standalone Showdigs listings page, add r to the page URL:

https://listings.showdigs.com/BUSINESS_ID?r=email_renewal_offer

If you send renters to a specific Showdigs scheduling link, add the same campaign value to that link:

YOUR_SHOWDIGS_SCHEDULING_LINK?r=email_renewal_offer

If the link already has a question mark, add the campaign value with &r= instead:

YOUR_SHOWDIGS_SCHEDULING_LINK?source=website&r=email_renewal_offer

Use that campaign-specific link wherever renters click from the campaign. For example, use one value for an email campaign and a different value for a Google Ads landing page.

There is no campaign setup screen in Showdigs. The campaign is created automatically the first time a renter submits an inquiry with that campaign value.

After renters start submitting inquiries through campaign links, you can see results in these places:

The Campaign Performance table shows campaign results over the last 90 days. It includes inquiries, scheduled tours, schedule rate, completed tours, and tour rate.

If no recent inquiries have a campaign, the Campaign Performance table is hidden.

The Campaign Performance table on a unit's Performance tab shows campaign results for the current leasing cycle.

Campaigns appear beside the inquiry source on prospect cards and in the prospect timeline.

• Use one campaign value consistently for the same campaign.

• Use different values when you want to compare two campaigns, landing pages, or ad variations.

• Keep values short and readable. They will be easier to recognize in reports.

• Campaign tracking only works when the renter reaches Showdigs through a link or widget that includes the r value.