Prospect messaging
This document outlines the automated communication process employed by Showdigs to engage prospects who inquire about properties. The goal is to facilitate the scheduling and attendance of property tours through timely and informative messages sent via SMS and/or email, depending on the contact details we have.
Step 1: Initial inquiry response
When a prospect expresses interest in a property through ILS platforms such as Zillow, Zumper, Apartments.com, or your website, Showdigs promptly responds to their inquiry and sends a text message, similar to the example below:
Hi, thanks for your interest in 123 Main St, Seattle! You can schedule a tour using this link: showdigs.co/IX7zpK. Reply STOP to unsubscribe.
Step 2: Follow-up reminder
If the prospect has not scheduled a tour within 24 hours, a reminder message will be sent. Once the tour is scheduled, a confirmation message will follow:
Tour scheduled! See you at 123 Main St, Seattle on July 5 at 12:00 PM. If you need to cancel or reschedule, click: showdigs.co/IX7zpK.
Step 3: Tour reminders
To ensure the prospect is prepared for their tour, Showdigs sends several reminders:
A reminder on the evening before the tour.
A request to confirm their attendance is sent 3 hours before the tour is scheduled to start. We are waiting for their confirmation up to 1.5 before the tour or else we send them a cancellation message.
A final reminder is sent 45 minutes before the tour starts, similar to the example below:
Hey! You've got a tour coming up. Our Agent Lisa is on the way. For directions, details, and the agent's phone number: showdigs.co/IX7zpK.
Self-Showing tours
Access instructions message
For self-showing tours, the prospect will receive a message 10 minutes before their tour begins, providing them with access instructions:
Welcome to 123 Main St, Seattle! Follow this link to start your tour: showdigs.co/IX7zpK.
Post-tour communication
After completing a self-showing tour, the prospect will receive a message reminding them to secure the property and encouraging them to complete a tour report:
We hope you like what you see. Follow this link when you're done to finish the tour: showdigs.co/IX7zpK.
Additional Reminders
If the prospect of a self-showing does not complete the tour report promptly, up to two additional reminders will be sent:
[Action Required] We need to make sure the property is properly secured. Please finalize the tour here: showdigs.co/IX7zpK.
Other messages
We also have flows for cancellations and a few variations for different types of tours, but this should provide a good example of how we keep prospects engaged and encourage them to schedule and attend their tours.