What does a "Cold Lead" mean?
Edited
A prospect marked with "Cold Lead" on the Leasing page indicates that they have expressed interest in a property but have yet to schedule a tour, despite us sending several reminders.
The lead gets marked as "cold" to let you know that Showdigs is no longer reaching out to the lead, so you may want to. Sometimes a simple phone call from the PM is all that's needed to help encourage the lead to schedule a tour, or to help place them in another property.