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You may notice a prospect marked with "Hot Lead" on the Property > Prospects page or the Leasing page. This tag is applied for one of two reasons:

  • The agent marked "Likely to apply" on the tour report.

  • The prospect completed the tour report immediately after touring. In this case, they are marked as a "Hot Lead" for 72 hours - while the tour and the property are fresh in their mind.

Both of these cases indicate that the lead is very interested, and is likely to apply. This may be a good time to reach out and answer any final questions.